ADS Services | About


Mission, Vision, Values

Mission Statement: Provide superior service and technology to improve drilling and completion performance, from a local team who are empowered to ensure success.

Vision: Integrate next-generation technologies for drilling and completions, while delivering top tier service and reducing the operating cost, leading us to be the preferred service partner.

Core Beliefs:

  • Integrity – To ensure that our business practices comply with all applicable laws and regulations and exhibit honesty, transparency, and diligence in all we do.
  • Safety – To ensure our own personal safety as well as the safety of others.
  • Respect – To value our various talents and skills to deliver quality service together.
  • Innovation – To strive to apply the right solutions with the right resources.
  • Partnership – To approach each relationship and decision-making with the mindset of collaboration and each party’s interests.
  • Competition – To provide a healthy ethical competitive environment.


At ADS Services, we have established a highly skilled team of Midland-based professionals with over 50 years’ combined experience delivering premium and innovative pressure control solutions to the Permian Basin E&P community. By partnering with a leading provider of critical pressure control equipment and services in the Permian Basin along with investment from Black Bay Energy Capital, ADS Services was established in 2017 to expand its product suite and customer base, with particular emphasis on growth in the higher-pressure and more technically challenging areas of the Delaware Basin, in response to significant customer demand.

Our management team members have extensive active contacts throughout the petroleum industry and regional knowledge in the Permian Basin area as well as experiences in areas like Eagleford, Bakken, Marcellus, Utica, and Woodbine. Amongst our prior and current relationships with a multitude of drilling contractors and operating companies, ADS Services is uniquely positioned to provide the service, operational excellence, and technical solutions that E&P operators need to reduce downtime and improve well productivity.

With our seasoned management team, we are committed to accomplish a strong growth following the increase of rig activity in the Permian Basin by providing quality service to our industry leading product lines, which will result in cost effective solutions for our clients during volatile commodity markets.

ADS Services’ management team is dedicated to providing a financially successful environment for all parties involved.


Charlie Orbell, President
Prior to joining ADS Services in 2017, Charlie spent 34 years within the E&P industry around the world. With his technical knowledge and practical experience in both production and drilling along with his strong management skills, he has successfully delivered financially sound projects safely and timely on a consistent basis, which has catapulted his previous companies ahead of competition.

Through years of supervising various high-risk and considerably challenging assignments, he has the problem-solving ability to overcome any obstacles and the expertise to creatively, properly engineer solutions at any stage of operations.

He is an active member of the International Association of Drilling Contractors (IADS) and the Society of Petroleum Engineers (SPE).

Barry Babcock, Business Development Manager
Prior to joining ADS Services in 2017, Barry spent 37 years providing all aspects of sales and marketing services on behalf of oilfield companies, including execution and negotiation of Master Service Agreements (MSAs) with major oil companies as well as equity funded independent operators. He has extensive knowledge and experience in managing daily operations to achieve a company’s short-range and long-range business development objectives while keeping his customers in mind.

He is a member of the American Association of Drilling Engineers (AADE), a member of the American Petroleum Institute (API), and a member of the International Association of Drilling Contractors. He also serves on the Permian Basin Oilmen’s Bass Invitational Sponsorship Committee.

Black Bay

Black Bay Energy Capital Logo

Black Bay Energy Capital (“Black Bay”) is an energy private equity firm investing in the North American oilfield service sector. Leveraging more than 60 years of direct industry experience, Black Bay partners with high-growth companies and experienced management teams with differentiated, next-generation products, services and technology solutions that drive value and enhanced efficiency for customers in the oil & gas industry.